CAMPAIGNS
Here is a small selection of the many campaigns I have been working on over the past years at the LEGO Agency. These campaigns stand out by being based on small budgets, where the creative team should step in to take on new roles. Basically, it's all about getting the good idea and sticking to it, even though limited budgets can often feel like a "killer of the good campaign". Conversely, I see that limited budgets just increase creativity and the will to succeed ...
LEGO TECHNIC PORSCHE GT3 RS
2016
The goal was to create a small campaign film to showcase the new exclusive LEGO Technic product line of ultimate special cars. Show the quality of the LEGO Technic building system and the many thoughts behind the creation of the model.
The Campaign was a small Budget.
Idea + Art Direction: Allan Jensen
Film Director: Allan Jensen
Film production: Merrild Photography
LEGO TECHNIC BMW MOTORCYCLE
2017
How would we ride a bike in the future? The Idea was to create an alternative build experience with the new LEGO Technic product in collaboration with BMW Motorrad. We set up a team and gave them the task to come up with a valid suggestion of a futuristic motorcyle.
The Campaign was a small Budget.
Idea + Art Direction: Allan Jensen
Film Director: Allan Jensen
Film production: Merrild Photography
LEGO TECHNIC BUGATTI
2018
The idea was show how incredible this building system is. Here is a product that can help nurture the engineers and scientists of the future. We built a full copy of the real Bugatti Chiron which should be able to run only using LEGO's Power Function system. The car should consist of at least 90% LEGO and no LEGO elements must be glued together. Topspeed min. 20 km / h
The Campaign was a medium Budget.
Idea + Art Direction: Allan Jensen
Film Director: Allan Jensen
Film production: Merrild Photography
LEGO TECHNIC PORSCHE RSR
2019
The goal was to show the accuracy of the important technical details of the LEGO Technic model, exactly as found on the right car. A small side campaign with a small budget to be run by racing car fans.
The Campaign was a small Budget.
Idea + Art Direction: Allan Jensen
Film Director: Allan Jensen
Film production: Jantzen Photography
LEGO TECHNIC 4x4 Crawler
2020
We chose to challenge the LEGO Technic build the system and the new power and RC module to the maximum.We mounted a test track around a large construction crane, and let a group of young people participate and challenge the product to the max.
The Campaign was a medium Budget.
Idea + Art Direction: Allan Jensen
Film Director: Rasmus Pilgaard
Film production: M2 Film
LEGO STAR WARS BOOST
2020
We wanted to create a "bang" that would resonate in the fan groups but also be something that non-hardcore STAR WARS fans could find interesting and fun. Something that children found amusing. For us, creativity and imagination were the most important thing. We came up with "THE LEGO STAR WARS BOOST DROID COMMANDOR ORCHESTRA"
The Campaign was a small Budget.
Idea + Art Direction: Allan Jensen + Anders Bonde
Film Director: Johnny Goddard
Film production: Highly Unlikely